Words that Make False, Exaggerated Claims and Promises

· #1

· 100% more

· 100% free

· 100% satisfied

· Additional income

· Be your own boss

· Best price

· Big bucks

· Billion

· Cash bonus

· Cents on the dollar

· Consolidate debt

· Double your cash

· Double your income

· Earn extra cash

· Earn money

· Eliminate bad credit

· Extra cash

· Extra income

· Expect to earn

· Fast cash

· Financial freedom

· Free access

· Free consultation

· Free gift

· Free hosting

· Free info

· Free investment

· Free membership

· Free money

· Free preview

· Free quote

· Free trial

· Full refund

· Get out of debt

· Get paid

· Giveaway

· Guaranteed

· Increase sales

· Increase traffic

· Incredible deal

· Lower rates

· Lowest price

· Make money

· Million dollars

· Miracle

· Money back

· Once in a lifetime

· One time

· Pennies a day

· Potential earnings

· Prize

· Promise

· Pure profit

· Risk-free

· Satisfaction guaranteed

· Save big money

· Save up to

· Special promotion

Words that Create Unnecessary Urgency and Pressure:

· Act now

· Apply now

· Become a member

· Call now

· Click below

· Click here

· Get it now

· Do it today

· Don’t delete

· Exclusive deal

· Get started now

· Important information regarding

· Information you requested

· Instant

· Limited time

· New customers only

· Order now

· Please read

· See for yourself

· Sign up free

· Take action

· This won’t last

· Urgent

· What are you waiting for?

· While supplies last

· Will not believe your eyes

· Winner

· Winning

· You are a winner

· You have been selected

Shady, Spammy or Words that Sound Unethical:

· Bulk email

· Buy direct

· Cancel at any time

· Check or money order

· Congratulations

· Confidentiality

· Cures

· Dear friend

· Direct email

· Direct marketing

· Hidden charges

· Human growth hormone

· Internet marketing

· Lose weight

· Mass email

· Meet singles

· Multi-level marketing

· No catch

· No cost

· No credit check

· No fees

· No gimmick

· No hidden costs

· No hidden fees

· No interest

· No investment

· No obligation

· No purchase necessary

· No questions asked

· No strings attached

· Not junk

· Not spam

· Obligation

· Passwords

· Requires initial investment

· Social security number

· This isn’t a scam

· This isn’t junk

· This isn’t spam

· Undisclosed

· Unsecured credit

· Unsecured debt

· Unsolicited

· Valium

· Viagra

· Vicodin

· We hate spam

· Weight loss

· Xanax

Jargons that are termed as Spam:

· Accept credit cards

· Ad

· All new

· As seen on

· Bargain

· Beneficiary

· Billing

· Bonus

· Cards accepted

· Cash

· Certified

· Cheap

· Claims

· Clearance

· Compare rates

· Credit card offers

· Deal

· Debt

· Discount

· Fantastic

· In accordance with laws

· Income

· Investment

· Join millions

· Lifetime

· Loans

· Luxury

· Marketing solution

· Message contains

· Mortgage rates

· Name brand

· Offer

· Online marketing

· Opt in

· Pre-approved

· Quote

· Rates

· Refinance

· Removal

· Reserves the right

· Score

· Search engine

· Sent in compliance

· Subject to…

· Terms and conditions

· Trial

· Unlimited

· Warranty

· Web traffic

· Work from home