# Spam Words and Phrases to Avoid in your Email Marketing

## Words that Make False, Exaggerated Claims and Promises

·    **#1**

·      100% more

·      100% free

·      100% satisfied

·      Additional income

·      Be your own boss

·      Best price

·      Big bucks

·      Billion

·      Cash bonus

·      Cents on the dollar

·      Consolidate debt

·      Double your cash

·      Double your income

·      Earn extra cash

·      Earn money

·      Eliminate bad credit

·      Extra cash

·      Extra income

·      Expect to earn

·      Fast cash

·      Financial freedom

·      Free access

·      Free consultation

·      Free gift

·      Free hosting

·      Free info

·      Free investment

·      Free membership

·      Free money

·      Free preview

·      Free quote

·      Free trial

·      Full refund

·      Get out of debt

·      Get paid

·      Giveaway

·      Guaranteed

·      Increase sales

·      Increase traffic

·      Incredible deal

·      Lower rates

·      Lowest price

·      Make money

·      Million dollars

·      Miracle

·      Money back

·      Once in a lifetime

·      One time

·      Pennies a day

·      Potential earnings

·      Prize

·      Promise

·      Pure profit

·      Risk-free

·      Satisfaction guaranteed

·      Save big money

·      Save up to

·      Special promotion

## **Words that Create Unnecessary Urgency and Pressure:**

·      Act now

·      Apply now

·      Become a member

·      Call now

·      Click below

·      Click here

·      Get it now

·      Do it today

·      Don’t delete

·      Exclusive deal

·      Get started now

·      Important information regarding

·      Information you requested

·      Instant

·      Limited time

·      New customers only

·      Order now

·      Please read

·      See for yourself

·      Sign up free

·      Take action

·      This won’t last

·      Urgent

·      What are you waiting for?

·      While supplies last

·      Will not believe your eyes

·      Winner

·      Winning

·      You are a winner

·      You have been selected

## **Shady, Spammy or Words that Sound Unethical:**

·      Bulk email

·      Buy direct

·      Cancel at any time

·      Check or money order

·      Congratulations

·      Confidentiality

·      Cures

·      Dear friend

·      Direct email

·      Direct marketing

·      Hidden charges

·      Human growth hormone

·      Internet marketing

·      Lose weight

·      Mass email

·      Meet singles

·      Multi-level marketing

·      No catch

·      No cost

·      No credit check

·      No fees

·      No gimmick

·      No hidden costs

·      No hidden fees

·      No interest

·      No investment

·      No obligation

·      No purchase necessary

·      No questions asked

·      No strings attached

·      Not junk

·      Not spam

·      Obligation

·      Passwords

·      Requires initial investment

·      Social security number

·      This isn’t a scam

·      This isn’t junk

·      This isn’t spam

·      Undisclosed

·      Unsecured credit

·      Unsecured debt

·      Unsolicited

·      Valium

·      Viagra

·      Vicodin

·      We hate spam

·      Weight loss

·      Xanax

## **Jargons that are termed as Spam:**

·      Accept credit cards

·      Ad

·      All new

·      As seen on

·      Bargain

·      Beneficiary

·      Billing

·      Bonus

·      Cards accepted

·      Cash

·      Certified

·      Cheap

·      Claims

·      Clearance

·      Compare rates

·      Credit card offers

·      Deal

·      Debt

·      Discount

·      Fantastic

·      In accordance with laws

·      Income

·      Investment

·      Join millions

·      Lifetime

·      Loans

·      Luxury

·      Marketing solution

·      Message contains

·      Mortgage rates

·      Name brand

·      Offer

·      Online marketing

·      Opt in

·      Pre-approved

·      Quote

·      Rates

·      Refinance

·      Removal

·      Reserves the right

·      Score

·      Search engine

·      Sent in compliance

·      Subject to…

·      Terms and conditions

·      Trial

·      Unlimited

·      Warranty

·      Web traffic

·      Work from home


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