Why are spam folders usually considered to be every email marketer’s worst nightmare? Is the first question that comes to one’s mind when it’s something related to email marketing. When emails are sent, one out of five of them are caught in a spam filter and are directed to the spam folder. Spam filters then check for certain red flags in the entire mail like usage of few words and phrases, links that get directed to bizarre websites, entire content in the mail in capital format with colourful fonts in varied sizes, broken HTML links and last but not the least emails without an unsubscribe button. So let’s throw some light in this article on a few of the words and phrases or some of the spam trigger words and few of the email deliverability tips to stay out of the spam folder.