Registration on DLT India

This is applicable only for India SMS traffic, international traffic submissions kindly ignore. The TRAI Regulation is intended to eliminate spam and fraud in India.

Telecom Regulatory Authority of India (TRAI) in its continuous endeavour to create a cleaner and transparent system in the Indian telecom industry has released a new regulation in July 2018 to curb Unsolicited Commercial Communication (UCC) and enhance mobile subscriber privacy, TCCCPR 18 Telecom Commercial Communications Customer Preference Regulation 2018. The Regulation is intended to eliminate spam and fraud which has been a concern for many years. The regulation has mandated the use of Blockchain technology also known as Distributed Ledger Technology (DLT) to implement the solution.

To send text messages anywhere within India, one needs to register with the telecom operator as an Enterprise. TRAI has currently directed to stop unregistered entities or enterprises and their header traffic.

To offer regulatory compliant solutions in conjunction with TRAI, to create a much wider and a transparent system, We at Saino First is taking various corrective measures. Through this guideline, we would like to inform you about the multiple phases for implementation of the regulation.

Steps to complete the process

  1. Register your business on any operator. You don't have to register on all operators. It will get sync with all platforms automatically. Register yourself with Principal entity or Enterprise. You need to upload KYC documents like Pan Card, GST certification etc. Once you register your company it will generate one request Id. Please keep for future reference. Now, wait for the approval. It can take 1-7 working days.

  2. Once your business approved by the operator you will receive the confirmation email by the operator. You will get your unique entity id.

  3. Login to your account and visit the header section on the platform and upload your sender name. It has two dropdown - Others and Promotional. Select "other" for the transactional message and add sender name with 6 alpha characters. If selected promotional add numeric value of six characters. You can add as many as headers you want. Now, wait for the approval. It can take 1-7 working days.

  4. Once header approved you will get an email confirmation, Now add the template and upload consent on DLT portal.

  5. Update the Saino First team via email to add header name in your account. Once done you can send messages to your customers.

Please note while registering, Select Saino First Network Pvt Ltd as a telemarketer with telemarketer ID 1102475160000010832 (Unique Registration ID). In any case, if you have done the registration with any other Telemarketer on the operator’s platform already, then you need to update Telemarketer ID.

Operator Wise Guide

Jio Registration - Registration on the Jio platform is FREE and Simple.

Jio (Website for Signup);role=PE

Guide for Consent Templets and Consent Upload

Vodafone idea, MTNL, BSNL Guideline

Airtel Guideline

Click on Content Template Registration

Click on Consent Migration

Click on Consent Template Migration

Notification by Government

DLT Scrubbing Charges

Further, the Telecom operators have released formal communications on charging an additional charge of Rs. 0.025(2.5p) for per SMS on submission basis for all the traffic that is handed over to the DLT platform from 1st August 2020. The surge price will be charged irrespective of the message type or delivery status. This price revision will be over and above the existing commercials, agreed with Saino First.

How to add Template on Saino Platform

To comply with the new regulation you need to follow below 2 steps

1) Add Principle Entity ID

When you register on the operator you will get a unique entity ID (PE id). Update the ID into the profile. One account at Saino can add only one entity ID.

To add the ID visit the profile section of your account or click on below link

In the profile, Update Profile section you will see the below screen. Add your entity id and click on save.

2) Add Templates which are registered and approved on DLT

Login to Saino account and Go to the dashboard SMS App > Manage > Templates

You can add templates in 2 ways

  1. Click on Add Template to add one by One.

  2. To upload in Bulk, Click on Import and upload the file. Download the below sample file

if you using API, there will be no changes required in the message submitting process from your end. We will append these DLT parameters to the messages while submitting to the Operators. You need to upload or add all your templets in Saino Platform under SMS>Manage>Template Section, Update Principle Entity ID in profile. We will map these details in our system and once mapped, we would match your message text to the nearest matching template ID and submit your entity ID and template ID parameters to the operator DLT platforms for scrubbing. This will ongoing process as and when you add any template to your entity, you have to share/update the same in our system too.

Please contact the support team or Account manager if you require any further assistance.